SEO, also known as search engine optimization, improves your visibility in relevant search engine results pages on search engines like Google, Yahoo!… It uses some strategy and techniques to boost your visibility, which can result in increased website traffic. In comparison to other digital marketing strategies, like pay-per-click advertising, SEO does not deliver results overnight. It can take several months for SEO to provide results. SEO management can refer to your company or your agency’s management of your SEO strategy. As a part of SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals.
If you partner with an agency, your business may sign with a specialized agency, like a local SEO company or full-service digital marketing agency. As many internal marketing departments handle multiple responsibilities and don’t have a background in SEO, it’s common for businesses to invest in professional SEO management services. 4-Whether your business partners with an agency or manages your strategy in-house, it’s essential to understand what SEO management includes. That way, you can build a foundation for a competitive strategy that actually drives revenue for your company.