Everyone cringes when they hear the word hashtag, but it’s still a relevant piece if you want to grow on instagram. Because hashtags allow people to actually find you and it allows you to increase your reach. However, the problem that lot of people use very big generic hashtags, like #picofday, #instagram, #business. Those hastags are actually massive and guarantee you by the time that you post it you are goıng to disappear from the hastags explore page in five seconds. Because everyone is literally usıng that hashtag, and it is way too big. What ı actually remommend, and its goıng to take a little bit more work from you, but that it is worth it is to actually mix up your hashtag sizes and do hashtag research to find the small to medium hastags that exist in your niche, or in your category or whatever…
But essentially what you want to know is that you want to focus your effort on%80 of the hashtags that you use on either the small to medium size tags. The reason why you want to do this is because those are the tags that are actually kind of more niche ones, and the ones where a lot of communities are inside. There is a lot of loyal people, or lot of people that are actually loyal to those tags, and more likely to search for them and follow them on instagram. And is’s also goıng to increase the chances of you actually staying on that explore page for hashtags a lot longer versus if you use really large tags.
Very Small/Small: This is where actual communities are. The people who look for these hashtags are most likely to engage with your content. Since it’s small you’ll most likely end up on the front page of this hastags search.
Medium: Still decently niche. There is a chance you may end up on the front page of this hashtag seacrh if you actually have good engagement. İmportant to still tag since more people use more popular hashtags. You dont want to neglect this.
Large: Good to still tag larger hastags to increase reach. These are the most popular tags that people are searching for anda re the most commonly used.